Where are we now?
Marketing Diagnostic
€2,750
An honest, evidence-based look at your marketing today. We review your positioning, audience, website, content, channels and competitors, and tell you plainly what is working, what is not, and what to fix first.
- A kick-off interview with your decision-makers
- A scorecard across six areas, with the evidence behind every score
- What is working, and what is holding you back
- A competitor snapshot: how you compare with the firms you meet most
- A ranked list of what to fix first
- A one-page summary of where you stand
- A findings session and a recommended next step
Ask about the Diagnostic
Who are we, and what should we say?
Positioning & Messaging
€3,250
For businesses whose marketing sounds like everyone else's, or whose people describe the business in different ways. Built around a workshop with your decision-makers.
- A positioning workshop with your decision-makers
- A competitor messaging review: what your rivals claim, and the gap you can own
- A positioning statement in plain language
- A profile of your best-fit clients
- Your differentiators, each with the proof behind it
- A messaging framework: one core message, supporting messages and proof points
- Tone of voice notes, with examples of what to do and what to avoid
- A handover session
Ask about Positioning & Messaging
Where are we going?
Marketing Plan
€6,950
A practical 12-month plan your own team can run. It starts with a full Marketing Diagnostic, so every decision is built on where you really stand.
Where you stand
Everything in the Marketing Diagnostic, included.
Where you are going
- Marketing objectives tied to your business goals
- Your priority audiences, and the messages to lead with
- The channels that suit you, and what to stop doing
- A content approach and a realistic publishing rhythm
- A quarter-by-quarter roadmap, with an owner on your side for each item
- A recommended budget by channel and quarter
- The numbers to track, with targets
- A one-page plan summary for your leadership team, and a handover session
The plan builds on your current positioning. If the Diagnostic shows that positioning is holding you back, we will recommend Positioning & Messaging first.
Ask about the Plan